When we decide to drop new items there is always a special step in the process; naming each piece. Since 2020, the brand gives each piece a name that belongs to a beloved person, place or project. Naming the items comes natural for the team as dosthebrand has been building a genuine and supportive community.
The reason behind this idea is to represent every person who has been a part of dosthebrand's journey. Moreover, the newest campaign has been photographed with Clara's closest friends; an opportunity to celebrate all the special people behind the project.
Let us introduce them to you!